Advance Excitement at Sydney Apple Retail Store

This is unbelievable man. I walked past the Sydney Apple Retail Store at 4pm, and there were already about 10 people queueing up ouside the store! And it doesn't open until 5pm tomorrow. The first in the queue was a middle-aged lady at that. And I thought only Singaporeans would do that. For the sake of a limited edition T-shirt?!?! I guess as one of my friends said, it's probably the excitement. But to queue up more than 24 hours in advance is still... erm...